Mobile apps have become a way of lifestyle today and everyone in the world wants a part of the pie. To stand out in among millions of apps in the market and to compete on a global stage, you need a solid strategy. Development companies have to consistently be on top of the industry trends to make sure the apps gets the expected visibility and traction that’s needed to drive success.
The evolving market is crucial to mobile app success in 2023. Understanding of data analytics, market segmentation, advertising and app optimization, revenue streams, business models, marketing architecture, and so much more are the key factors to nail the trends and rising above the competition.
Research finds that most users spend almost half of their mobile screen time on just one app. Also notable is that their app use time (88%) is spent on just 5 apps. The reality is fairly straight forward. Breaking even and making a splash in the app economy is tough. There are nearly 2 million apps on the Apple App Store and nearly 3 million on Google Playstore.
Nearly 89% of Mobile users use less than 10 apps per day
65% of apps installed are never used
28% of apps are only used once
There are more than 4 million apps to choose from
Most users spend almost half of their mobile time on just one app
Needless to say, making a mark in the madly crowded app market is a challenge for all. That however does not mean you shouldn’t try to make a mark. It is true that mobile apps continue to be a big business, and new apps are constantly arriving and making a mark for themselves.
Know your enemy. In order to outsmart your rivals, you need to know what they’re doing right, and where you could do better.
Whether you are building a new mobile app or an existing app that isn’t performing as you’d like it to, you need to start by collating a rundown of your competitors and doing a detailed analysis. Find out what makes their apps outshine or why do users like them? Try using the app yourself to find out what features you like and what aspects of the user experience make you want to keep using it.
All strategies we will discuss soon are followed by the one thing we are here in the first place for – a good app. You can a mediocre product but it will never stand a chance against other quality products. So first, build the base work of your mobile app development strategy well. Focus on creating higher values for the users. Find and solve a genuine problem that we have. Do it better than anyone else is doing right now?
Every product needs a good marketing strategy. You need to get your mobile app to as many people as you can, and make sure your marketing campaigns are strong enough to draw attention.
There are different types of advertising to social media campaigns, event promotions, collaborations and so much more, you need to really collaborate with marketing experts about how you wish to go about your mobile app marketing.
There are many ways to use social media in mobile app marketing to increase the visibility of your app and getting users to try it. Design consistent and attractive social media campaigns that can help to tap into trending conversations and help you get conversing. Once you make your way into their conversations, you are first noticed. Use social media to support issues your users have, to raise your voice and be heard, to connect with the people you want to be your users. The possibilities are endless.
Good content is not cheap. Unless you are a pro at creating compelling content but even if you are, you would need to hire excellent content writers and SEO strategists to help boost your presence on digital landscape and social media. From attractive snippets and emails to engaging stories and blogposts, content marketing takes many way to success. You could use any of the several content marketing formats like
Start with your app’s name and logo. Use an attractive and clear logo. Use a keyword in the app description. Use the best app Images that logically depict what the app delivers. Create a detailed video showing everything your app can do for a user.Make it so attractive it makes your users feel compelled to download it.
Pay attention to the user reviews. Interact with users, thanking them for any positive reviews, and genuinely help those who have had a negative experience by resolving their issue and apologizing for the discomfort, you can actually make a negative feedback to a positive one, by assuring the other users to download your app and give it a chance
The competition is too high when it comes to building an app to standout. However, that’s what makes it fun. There is always room for a good apps. So we suggest do your research well, Then build a quality product, and develop a result oriented marketing strategy. Once you nail these, there’s nothing stopping you from making your app a success.
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