Search Engine Marketing
With Search Engine Marketing you can:
- Get Instant traffic and visibility
- Get more qualified leads
- Pay only per click or impressions
- Promote your service through text or banner ads
Search Engine Marketing or Paid Search is a mode of internet marketing where a website is promoted on search engines through the use of paid ad placement. Search engine marketing is just perfect when you have to jump start a short-term promotional campaign or announce an event. They can also be the right medium to get initial traction to a newly launched website.
Google being the dominant search engine, our search engine marketing activities are primarily focused on Google Adwords. We work on both pay-per-click and pay-per-impression programs to provide optimum ROI for our customers. We also work on Yahoo and Bing ad programs.
Our array on search engine marketing service includes:
- Google Adwords account setup
- Campaign setup
- Competitive research
- Keyword research
- Negative keyword analysis
- Ad creation - both text and banner ads
- Microsite / Landing page creation
- Bid management
- Geo Targeting
- Performance testing: a/b testing, multivariate testing, landing page optimization
- Campaign analysis for ROI
- Campaign reporting